What is SEO and how is SEO used?

Search Engine Optimization (SEO)

SEO means Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.(Mailchimp)

(Team)

Search engines recommend SEO efforts that benefit both the user search experience and page’s ranking, by featuring content that fulfills user search needs. This includes the use of relevant keywords in titles, meta descriptions, and headlines (H1), featuring descriptive URLs with keywords rather than strings of numbers, and schema markup to specify the page's content meaning, among other SEO best practices.(Mailchimp)

How Does SEO Work?

SEO works by making certain changes to your website design and content that make your site more attractive to a search engine. You do this in hopes that the search engine will display your website as a top result on the search engine results page. As we just mentioned, Google’s algorithm looks at hundreds of ranking factors when deciding which websites to present in the search results and in what order. It’s impossible to change your website to account for every single one, but there are several best practices you can follow to.(Digital Marketing Blog, 2022)

Reference List:

Digital Marketing Blog (2022) What is Seo and how it works? [here's the answer] Available at: https://www.lyfemarketing.com/blog/what-is-seo-and-how-it-works/ (Accessed: January 30, 2023). 

Mailchimp (no date) What is seo? basics of search engine optimization. Available at: https://mailchimp.com/en-gb/marketing-glossary/seo/ (Accessed: January 30, 2023).

Team, C. (no date) How to make the most of SEO, so you rank on google search results, Trifactor. Available at: https://www.trifactorcreative.com/blog/how-to-make-the-most-out-of-seo-so-you-rank-on-google-search-results (Accessed: January 30, 2023).