Understanding Meta Tags

 Meta Tags

(Meta Description, 2021)

Meta tags are snippets of code that tell search engines important information about your web page, such as how they should display it in search results. They also tell web browsers how to display it to visitors. (Joshua Hardwick, 2020)

Know Your Meta Tags:

There are four major types of meta tags worth knowing about and we’ll talk about them all here. Some are not as useful as they once were. Others are worth using regularly, and will very likely increase your traffic by letting Google know who you are and what you provide. (There are more than four kinds of meta tags, but some are less common or not relevant to web marketing).(WordSteam, 2022)

The four types we'll discuss here are:

• Meta Keywords Attribute – A series of keywords you deem relevant to the page in question.

• Title Tag – This is the text you’ll see in the SERP and at the top of your browser. Search engines view this text as the “title” of your page.

• Meta Description Attribute – A brief description of the page.

• Meta Robots Attribute – An indication to search engine crawlers (robots or “bots”) as to what they should do with the page.(WordSteam, 2022)

 

The meta tags in HTML will look something like this:

(WordSteam, 2022)

Example:

(Apple)

(Apple)

Reference List:

  

Joshua Hardwick (2020) Meta Tags for SEO: A Simple Guide for Beginners. Available at: https://ahrefs.com/blog/seo-meta-tags/ (Accessed: 17 January, 2023)

Meta Description (2021) Wichtige HTML Meta Tags im Überblick. Available at: https://webdeasy.de/wp-content/uploads/2020/04/html-head-tags.jpg (Accessed: 17 January, 2023)   

WordStream (2022) Meta tags - how Google Meta Tags Impact seo. Available at: https://www.wordstream.com/meta-tags (Accessed: February 2, 2023). 

Apple (no date) Apple (United Kingdom). Available at: https://www.apple.com/uk/ (Accessed: February 2, 2023).