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E-Commerce: Definition

What is Electronic Commerce?

Electronic commerce (ecommerce) refers to companies and individuals that buy and sell goods and services over the Internet. Ecommerce operates in different types of market segments and can be conducted over computers, tablets, smartphones, and other smart devices. Nearly every imaginable product and service is available through ecommerce transactions, including books, music, plane tickets, and financial services such as stock investing and online banking. As such, it is considered a very disruptive technology.(Bloomenthal, 2023)

(Small Business Computing, 2021)

  • Ecommerce is the buying and selling of goods and services over the Internet.
  • It is conducted over computers, tablets, smartphones, and other smart devices.
  • Almost anything can be purchased through ecommerce today; for this reason, ecommerce is often highly competitive.
  • It can be a substitute for brick-and-mortar stores, though some businesses choose to maintain both.
  • Ecommerce operates in several market segments including business-to-business, business-to-consumer, consumer-to-consumer, and consumer-to-business.(Bloomenthal, 2023)








Reference List:


Andrew Bloomenthal (2023) 'Ecommerce Defined: Types, History, and Examples', Investopidea, 06 July.  Available at: https://www.investopedia.com/terms/e/ecommerce.asp (Accessed: 21 January, 2023)


Small Business Computing (2021) '5 Small Business E-Commerce Trends for 2022'. Available at: https://www.smallbusinesscomputing.com/news/e-commerce-trends-2022/ (Accessed: 21 January, 2023)



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