ALT Tags and TITLE Tags are in HTML

What is an alt tag, and how does it impact SEO?

Definition: An alt tag, also known as "alt attribute" and "alt description," is an HTML attribute applied to image tags to provide a text alternative for search engines. Applying images to alt tags such as product photos can positively impact an ecommerce store's search engine rankings.(BigCommerce, 2023)

(Martinez, 2022)

What purpose do alt tags serve?

Search engines and other robots cannot interpret images, but images can play a crucial part in how people interpret a particular web page. Alt tags solve for this by providing text which is read by the search engines. When Googlebot or other search engine crawlers inspect a page, images with properly formatted alt text contribute to how the page is indexed and where it ranks.

Alt tags are also useful for users viewing a webpage on screen readers or browsers that can't process images.(BigCommerce, 2023)

What Is a Title Tag? 

 

A title tag is a piece of HTML code that indicates the title of a webpage, which appears in search engine results, social media posts, and browser tabs. 

Optimizing your title tags is one of the easiest ways to help improve your rankings on Google. They signal to Google what your page is about.(Sermush Blog, 2023)

(Andersa, 2022)

Why Are Title Tags Important?

Title tags are a confirmed ranking factor. Google uses your title tag to get an idea of what’s on your page and how relevant your content is to the user’s search query.

Title tags also tell browsers how to display your page’s title in three key places: search results, browser tabs, and social media.(Sermush Blog, 2023)

Reference List:

Andersan, S. (2022) How to SEO title tags in 2022, Hobo. Available at: https://www.hobo-web.co.uk/title-tags/ (Accessed: February 9, 2023).

BigCommerce (2023) What is an alt tag, and how does it impact SEO [2018]? Available at: https://www.bigcommerce.co.uk/ecommerce-answers/what-is-an-alt-tag-and-how-does-it-impact-seo/ (Accessed: February 9, 2023).

Martinez, M. (2022) What is an alt tag?: Volusion Ecommerce seo, Volusion Ecommerce Blog | SMB Marketing, Design, & Strategy. Volusion Ecommerce Blog | SMB Marketing, Design, & Strategy. Available at: https://www.volusion.com/blog/alt-tags/ (Accessed: February 9, 2023).

Semrush Blog (2023) What is a title tag & how to optimize title tags for google. Available at: https://www.semrush.com/blog/title-tag/ (Accessed: February 9, 2023).